Q1 RPM Drop. What publishers can do about it?

Q1 RPM drop

Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed.  Those […]

Programmatic Advertising for Publishers: A Simple Guide

programmatic advertising guide

Programmatic advertising! Do you hear the unstoppable keyboards clacking and fancy words shot into the air? DSPs, SSPs, and AdXs are running around …and you feel like a new kid on the block. Sounds familiar? Refinery89’s guide to programmatic advertising is your first friend who will walk you through the basics of survival in the […]

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