RPM and fixed RPM in programmatic advertising. What do publishers missing out?

Revenue Per Mille

RPM or Revenue Per Mille is the estimated earnings of a webpage for every 1000 monetizable page views it receives. RPM = (Total Revenue ÷ Monetizable Page views) x 1 000, where Monetizable Page views = amount of pages with the ads on them to fill. By analyzing RPM, publishers can identify which ad placements […]

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