Page Latency: exterminate the silent revenue killer.

Page latency

Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]

Why is updated Ads.txt crucial for publishers’ revenue?

ads.txt

What Is Ads.txt (a short recap)? ADS.TXT, aka Authorized Digital Sellers, is a simple text file that publishers place on their websites, listing the authorized sellers (advertisers or ad networks) who are permitted to sell their ad inventory. This initiative was created by the Interactive Advertising Bureau (IAB) in 2017 to combat counterfeit and unauthorized […]

Revenue Growth Granted: Outbrain’s Ad Solutions

Outbrain

Since last year, we have partnered with Outbrain, a leader in open web advertising that provides leading advertising and editorial recommendation solutions. The platform drives engagement and monetization, offering users personalized content recommendations. At Refinery, we proudly entered into a long-standing partnership with Outbrain. Through Outbrain, we can provide publishers with different options when it […]

Q1 RPM Drop. What publishers can do about it?

Q1 RPM drop

Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed.  Those […]

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