RPM and fixed RPM in programmatic advertising. What do publishers missing out?

Revenue Per Mille

RPM or Revenue Per Mille is the estimated earnings of a webpage for every 1000 monetizable page views it receives. RPM = (Total Revenue ÷ Monetizable Page views) x 1 000, where Monetizable Page views = amount of pages with the ads on them to fill. By analyzing RPM, publishers can identify which ad placements […]

Lazy loading in programmatic advertising: when being lazy is good

Lazy loading

isAdvertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets […]

Page Latency: exterminate the silent revenue killer.

Page latency

Page latency is the time that a data unit, for example, a video ad, needs to go across the network and appear in the user’s browser window. Elevated page latency can result in lost impressions and, as a result, lost revenue. This is a secret adversary, slowly chewing away at user satisfaction and publisher revenue. […]

Unpacking Header Bidding Wrappers: A Comprehensive Guide

header bidding

Header bidding has revolutionized the way publishers optimize their ad inventory for revenue, but implementing it efficiently can be a complex task. This is where header bidding wrappers come into play. In this guide, we’ll give you some juicy details about header bidding wrappers, exploring what they are, the types available, their benefits, challenges, and […]

Why is updated Ads.txt crucial for publishers’ revenue?

ads.txt

What Is Ads.txt (a short recap)? ADS.TXT, aka Authorized Digital Sellers, is a simple text file that publishers place on their websites, listing the authorized sellers (advertisers or ad networks) who are permitted to sell their ad inventory. This initiative was created by the Interactive Advertising Bureau (IAB) in 2017 to combat counterfeit and unauthorized […]

Cut the cookies. What to do about the end of third-party cookies?

Third-party cookies

What is happening with third-party cookies? The Third-party cookies are going to be blocked in 2024 by the major browsers, which significantly affects the advertising industry, as these pieces of code allow advertisers to track users’ behavior, interests, search history, browsing path, etc., supplying personalized information. Concerns about third-party cookies were raised long ago; since […]

5 Don’ts Of ChatGPT in Programmatic Advertising

ChatGPT

What do AI chatbots like ChatGPT mean for programmatic advertising?   AI is an essential part of programmatic advertising that helps publishers and advertisers optimize their campaigns for higher performance on the SSP and DSP sides. Machine learning models powered by AI process big data on users’ behavior and help target relevant audiences, so AI in […]

Q1 RPM Drop. What publishers can do about it?

Q1 RPM drop

Are you familiar with this sinking feeling in your stomach when your metrics, in particular RPM (revenue per thousand pageviews) and CPM (cost per thousand clicks), are going down? After blasting Q4, when numbers changed faster than fruits in slot machines, and euros were pouring in, this Q1 seasonal drop is the most unwelcomed.  Those […]

Featured Snippets: make your content speak

Featured Snippets

These days, Featured Snippets form the indivisible part of SERP on Google. Users got used to receiving these short bits of easily digestible information sitting on “Position Zero” or at the very king top of the Google search results. However, when it comes to SEO, it’s a totally different game. Optimizing your content for Featured […]

SEO for beginners. Comprehensive guide on the first SEO steps

SEO

How to start your website SEO? SEO is so on the wire these days that one can come across SEO tactics on almost every page dedicated to programmatic advertising and digital marketing. Heated competition for the top ten search results among SEO gurus promoting their tactics, lively discussions about lists of recommended actions, which one […]

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