Revenue Growth Granted: Outbrain’s Ad Solutions

Outbrain

Since last year, we have partnered with Outbrain, a leader in open web advertising that provides leading advertising and editorial recommendation solutions. The platform drives engagement and monetization, offering users personalized content recommendations. At Refinery, we proudly entered into a long-standing partnership with Outbrain. Through Outbrain, we can provide publishers with different options when it […]

Programmatic Advertising: Basic Terms and Metrics for Publishers

ad monetization programmatic advertising refinery

In the world of online ads, programmatic advertising is a big deal. This tech-powered, automatic way of doing things has changed how publishers and advertisers deal. If you are a publisher that makes money by selling your ad spots, or are planning on starting to monetize your inventory, you need to be aware of certain important […]

How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers

what is programmatic advertising refinery academy

Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in […]

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