How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers

what is programmatic advertising refinery academy

Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in […]

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