All About Cost Per Mille (CPM)

CPM Ad metrics Refinery Academy article

Let’s talk about one metric that’s as crucial in the programmatic ad as your morning big, hot mug of milk-laced coffee: Cost Per Mile (CPM). And no, we’re not referring to the cost of those arabica beans you bought the other day.   The Whats and the Hows of CPM   CPM, or Cost Per […]

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