Impressions Programmatic Advertising: success of your ad inventory

Impression

Impression is a metric that counts how many times your ad appears on the user’s screen. It doesn’t take into consideration if the user clicked it or not, every time an ad renders in front of a user this is an impression. Simply put, if a user opens your website and sees the ad on […]

Core Web Vitals. How to Elevate User Experience and Ad Performance?

Core Web Vitals

What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]

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