Success Story

Operating in the gaming niche and targeting audiences in Spain and LATAM with over 8M page views, is a site that provides video game guides, walkthroughs, and tips.

Since its launch in 2007, has been a valuable resource for gamers seeking help to finish their videogames.


Ad Revenue Increase


Stable Revenue Flow

Ad revenue increased by 20% due to specialized SSPs integration, and optimized site performance. Thanks to the Fixed RPM and personalized attention, revenues became stable and more predictable throughout the year, allowing to continue growing its business stress-free.

Initial Challenges started seeing a gradual decline in revenue, on top of a big income instability, accompanied by a decrease in the site advertiser’s quality. When addressing these issues, they also grew tired of having to liaise with chat bots and automated mails when it came to support.

Solution Delivered

We implemented a comprehensive monetization strategy, based on the following action points:

Account Manager

A dedicated Account Manager was assigned to, a native speaker offering personalized guidance, continuous performance insights, and ongoing support.

Fixed RPM Strategy

Fixed RPM (Revenue Per Mille) strategy to provide and guarantee consistent revenues throughout the year, helping the publisher relax and focus on creating relevant content.

Ad Formats' Optimization

Conducted an analysis with the aim of optimizing ad formats maximizing engagement and ad revenue, this contributed to impressions generating the highest possible value

Specialized SSPs

Integrated specialized SSPs that catered specifically to the gaming niche, ensuring access to premium ad demand and enhanced relevance of ad placements.

“Thanks to Refinery I can focus on just increasing my users. Being able to forget and not worry about monthly revenue.”

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